"Sahara Force India pays tribute to cricketing legend Sachin Tendulkar via a hashtag: #masterblaster which has been placed on the nose section of their racing cars at the upcoming Indian GP," the team said in a statement.
"Like Sachin Tendulkar, Sahara Force India aims to be a big hitter in the world of sport. With our cars adorned with the commemorative hashtag, our team will endeavour to harness the passion of an entire country and achieve a great result at our home race, the Indian Grand Prix," it added.
Tendulkar, who would be busy playing his final Ranji game this weekend in Lahli, Haryana, will retire from international cricket after his 200th Test scheduled next month.
The marquee game would be played against the West Indies in Tendulkar's home ground -- the Wankhede Stadium in Mumbai.
The 40-year-old has played international cricket for over two decades and is easily India's most revered sportsperson besides having a huge fan following across the cricket-playing world.
Photos: Shraddha Kapoor, Kim Sharma at 'Haseena Parkar' screening
Mumbai to Goa train: First look at the glass-top Vistadome coach
Shuttler Ashwini Ponnappa keeps it short and sexy on social media
Photos: Narendra Modi, others at Marshal Arjan Singh's funeral
Photos: Sussanne Khan and Nimrat Kaur spotted at a spa in Juhu