Games' opening pips royal wedding in viewership
The audience in Britain peaked at 27 million as BBC broadcasted the opening ceremony July 27, according to Timo Lumme, who is in charge of the IOC's television and marketing services.
Prince William and Catherine during their wedding last year. PIC/ Getty Images
It was reported that the peak audience figure for the royal wedding was around 20 million, reports Xinhua. “I think London 2012 heralds a new era in Olympic broadcasting," said Lumme, who is from Finland.