At a press conference, avid runner and fitness enthusiast — Milind Soman along with Reema Sanghavi, MD, Maximus Events, announced India’s first ever 10 km run for women named ‘Pinkathon – Run to Lead’ with an aim to spread awareness on breast cancer and educate people about the causes and prevention of this hugely under-publicised ailment.
Leading Bollywood actress and fitness aficionado Bipasha Basu officially launched the registrations for the event for participants from across the country. The 10 km run scheduled in the business hub of Bandra Kurla Complex will be held on December 16, 2012 in Mumbai.
This will be the first of the planned 10 city series across India in the coming years. Around 2,000 women are expected to be a part of this momentous event. All proceeds from the sponsorship and donations received will be used only for the expenses incurred in organising and marketing the event, and by the Women’s Cancer Initiative in their fight against breast cancer.
For registrations, participants can log onto to http://pinkathon.co/