Looking to spice up your sex life? Or are you just simply bored of regular, lacy lingerie? If yes, go shopping for bondage-style underwear
With bras, knickers, playsuits and even braces selling out, S and M chic appears to have attracted the mainstream consumer.
Sales of British designer Nichole de Carle's ''Onyx'' collection are up by 50 per cent on the week - the designer''s 220 pound ''Dream Catcher'' stretch silk bondage bra and coordinating briefs with play braces 85 pound have virtually sold out as customers fight for a piece of the erotic look made famous by celebrities including Rihanna and Lady Gaga.
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The department store has launched its most daring and exclusive lingerie collection, ''Kinbaku'' (meaning bondage in Japanese) by French designer Maxine Wattam.
The collection will retail from 1,000 pounds for a jewel bra and knickers set to 3,000 pounds for a rose gold jewellery set.
"This winter S and M has gone couture," a major newspaper quoted a leading lingerie chain's Head Buyer, as saying.
"Gone are the days of bondage lingerie looking more back-street than Bond Street. To keep up with demand for lingerie with serious edge we''re about to launch our most expensive erotica yet," she added.u00a0
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