“Avani means earth in Sanskrit and all our activities are in harmony with the people and environment of the area,” says Rashmi Bharti, co-founder of Avani, that will be exhibiting its products in the city, at Earth Hues -- Himalayan Weaves, starting today till December 14.
Avani is a green sustainable brand that embodies a lifestyle ensuring that all products are produced in ways that do not harm the planet.
“We believe that it is possible to create sustainable rural livelihoods by using local skills, resources and people,” elaborates Bharti, stressing that all the products are handmade by women in the Kumaon region of the Himalayas.
Their exhibition in the city will comprise shawls, stoles, mufflers and even lifestyle products like organic kumkum, organic detergent (reetha), natural beeswax crayons and watercolours for artists and children. “We will also conduct workshops on hand-knitting, felting, hand-spinning and natural dyeing during the course of the exhibition,” informs the co-founder.
Avani was launched in 1999, and since then, has been focussing on creating sustainable rural livelihoods in remote areas, thereby, creating a choice for rural families to continue living in their beautiful surroundings without migrating to the plains. It has also received the UNESCO Seal of Excellence for their quality, beauty, innovativeness and eco-friendliness. Bharti reveals that they are now working with cultivation and harvesting of local dye plants that can provide colourants in cosmetics, art supplies, pharmaceuticals and the food industry, among others.
“This will help small farmers to grow dye plants on their
wastelands, thereby providing a supplementary income to farmers,” she adds.