Hair today, sturdier tomorrow
When a haircare brand said they had developed a product after 24 years of stem cell research, which could make our flowing manes stronger than Hulk Hogan, DEEPALI DHINGRA decided to check it out. While she still can't quite pull a fence with her new, 'stronger hair', it does feel bouncier and healthier she says
When it comes to healthy hair, the grass always seems greener on the other side. So when I hear about Kerastase’s new product Initialiste, which the company claims has been designed after 24 years of stem cell research and makes your hair healthy and strong, I decide to give it a go. The scalp and hair concentrate is used as part of a ritual and can also be used at home.
At the b:blunt salon at Hughes Road, the head trainer Nicola is more than helpful. After examining my hair, she declares something I, unfortunately, was aware of -- that I have an oily scalp and my hair needs nourishment. And she has just the solution for that -- an intensive nourishment express ritual. After making sure I am comfortably settled in, she proceeds to rinse my hair with a shampoo suited to my hair type. After shampooing and towel drying my hair, Nicola applies the Kerastase fusio dose, that strengthens and protects the hair.
She also applies a masque to lock in the natural oils of the scalp. With the backdrop of some soothing music, a wonderfully relaxing head massage follows, one that almost lulls me to sleep. And it is almost with reluctance that I get up for a hair wash.
After washing my hair, she applies Initialiste to the scalp. A quick gentle massage to the scalp with her fingertips and the job is done. Although, hair strengthening is a slow process, my locks do feel bouncier and softer after the ritual. The last step is styling with Kerastase Elixir Ultime and as Nicola blowdries my hair, I think this is 1,700 bucks well-spent. But am I ready to shell out R4,200 for a 60 ml bottle of the product for home use? Well, that’s something I’m still debating.