If you haven't done the real thing, you can now custom design and drive your own car in the virtual world
If you haven't done the real thing, you can now custom design and drive your own car in the virtual world
If you have not managed to lay your hands on the steering wheel of a Tata Nano yet, don't be disappointed.
You can now drive it to your hearts content in the virtual world.
www.zapak.com, in collaboration with Tata Motors, has launched a game involving the Nano where the player can colour and accesorise his own car before driving it on Mumbai's roads.u00a0 To make the feel of the drive absolutely authentic, the game takes you through potholed roads, traffic jams and other problems that motorists face. The player has to clear these hurdles and reach the destination in the given time. 
Arun Mehra, chief marketing officer, Zapak, said, "We may also offer a Nano to the top scorer as part of the promotion. But this thought hasn't been finalised."
Net-ting the Nano
The Nano has banked on the power of the Internet from the start by opening bookings online as well.
Apparently almost 300 applications so far have been through the Web.
A spokesperson for Nano said, "Online games are surely catching up and is a good medium to promote our product."u00a0 After tempting players with an action-packed test drive, Zapak provides the option of visiting the official Nano website and booking the real thing.u00a0The game will be online for two months.
You car, your style
On the website, you can drive a Nano that suits your taste by...
> Choosing the colour of your car
> Adding decals
> Putting sturdy alloy wheels
> Enhancing the headlights with fog lights (check out the car we designed above)
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