Lewis Hamilton felt obliged to apologise profusely for the latest incident to blight his season, even though he was not to blame.
Not for the first time in a torrid campaign, Hamilton departed a grand prix looking thoroughly miserable and feeling very down.
The cause of his angst was yet another collision with Felipe Massa, their sixth of the season, forcing him into a change of front wing and leading to a seventh-place finish in the inaugural Indian Grand Prix.
For once the stewards did not feel Hamilton was at fault, with Massa the one handed a drive-through penalty.
However, that did not stop Hamilton from offering his apologies to the team on at least a dozen occasions in one 10-minute post-race interview.
At various stages he said: "I'm sorry for the team", and "Just big apologies to the team, my sponsors, for yet another disastrous race".
But his most pertinent comment was yet more self-criticism as he added: "I just can't apologise enough to my team for the negativity that surrounds me nowadays. I just have to try and keep my head up and recover from this for the next race."