"I love technology. I consider myself a geek's fantasy. Any new gadget in the market and I need to have one," Priyanka told reporters at the event.
Explaining about the brand, she said, "It is so simple, its like a file, its like a folder where I can put all my memories in one. All information is digitalised and comes in one TV.
"It was impossible for me not to be associated with this. Everything is digitalised today it is a part of progressive evolution of technology," she said.
Priyanka has been brand ambassador of various technology related products in the past.