A new study has exposed the dirty truth about men's underwear habits, revealing that one in five men do not even bother to change their underwear every day.
While 95 per cent of women don new knickers every morning, this figure drops to just 78 per cent of men in Britain. Latest research into the nation's laundry habits finds only 87 per cent of all British adults change their pants and socks on a daily basis.
Regionally, those in the southeast and East Anglia are the most fastidious about changing their underwear, with almost 91 per cent changing their socks and pants on a daily basis compared to just 81 per cent of those living in the northwest.
Singletons are much less likely to put on fresh undies than their married counterparts - 82 per cent versus 88 per cent, said market analysts Mintel. "There is a distinct whiff of laziness among men in the UK today when it comes to underwear," the Daily Mail quoted Richard Caines, senior consumer analyst, as saying.
"You might assume that for personal hygiene reasons everyone puts on clean underwear when they get dressed at the start of the day, yet only eight in 10 men appear to be doing so. "It seems that the influence of a partner is a positive one when it comes to changing underwear and socks, with those who are married more likely to change their underwear on a daily basis," he added.
When it comes to clothes washing, 42percent of British households put on a wash two or three times a week, meanwhile, almost four in ten households put on four or more wash loads a week. Meanwhile, the study found, ironing tops the list of the nation's most hated laundry tasks.