He says it should be considered a good job opportunity and that parents must be educated about how games can be a viable career option for their children.
"Parents will always be wary of sports as a profession and I don't see why they should not be...Parents will have to see that there is a job opportunity here," he said at the launch of Toyota university cricket championship held here Thursday.
Owner of Kolkata Knight Riders Indina Premier League (IPL) team, he added: "I am a big speaker of sports as a commercial success. Parents should know that it can be a salary job. Your kids will be proud of you."
A sports lover, the 47-year-old is willing to support every sport in the country.
"My movies has given me the position of a brand ambassador of a certain caliber. I would like to utilize it in whatever way possible for the sports," he said.
"I actually would like to be the brand ambassador of any sport in the country. I am good at sports. I love sports. I like cricket. Hockey is the best game in the world," he added.
However, what bothers him is that even today children can't confidently say that "they want to be a professional sportsman".
"In the last 25 years, because of the advent of technology, story writers and all, a lot of people want to be in media and films. The age of conventional jobs is over.
"But I think we have not reached that stage in our country where children can come up and say I want to make sports my job and be a professional sportsperson," he added.
Other than cricket, King Khan also wants to encourage football in India.
"We are the only nation who are on the threshold of development and we don't have a good football team," he said and added the most of the developing nations have it "as it is a cheapest sport".
The actor, who is associated with the hit sports-themed movie "Chak De! India", a film that put the women's hockey under spotlight, feels the condition of women sports hasn't changed much.
"I haven't seen a change. Films reflect society and show the condition of women's sports. It is sad that the situation is like this. I really think it is more important for women to come up. We keep talking about rights and protection, but I feel one of the biggest things for women is to divert their energies and attention to promote women's sport," he said.
Talking about the motto of his team Kolkata Knight Riders, Shah Rukh said: "My team has only one plan, go win the match and win the IPL championship."