Innovation is the aim for MiD DAY Entertainment

May 10, 2013, 09:58 IST | The Hitlist Team

MiD DAY Entertainment, a division of Mid Day Infomedia Limited, which ventured into the business of infilm and around film co-branded associations as well as celebrity management has successfully facilitated the infilm brand placement integration with the film Gippi and brand Stayfree Advance

The film stars Riya Vij, Taaha Shah, Divya Dutta and Jayati Modi. The film is directed by Sonam Nair and produced by Dharma Productions. Talking about the association, Jubin Desai, senior manager, MiD DAY Entertainment says, “MiD DAY Entertainment was instrumental since the beginning of the film’s process. 

Gippi

We identified a few infilm brand placements, but the one which really got us excited was an infilm opportunity for a sanitary napkin. This is a never been explored brand category and this is the first-time ever that such a product category is getting an infilm product placement.

The product has been integrated in the best way by the team at Dharma.” This will be the second infilm product integration between Dharma Productions and MiD DAY Entertainment. Previously the team had collaborated on Student Of The Year and BSA Cycles.  

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