After successfully running stores in other parts of the country since 2007, international fashion brand Forever New has recently launched a store in Pune for the city’s fashion conscious. The fashion clothing and accessories brand was founded in Melbourne, Australia and brings out the feminine side of women.
New styles are launched in the Forever New store every week to keep up with the fast pace of changing trends. Collections are inspired by global trends in art, film, music, theatre and haute couture runway shows in Paris, London, Milan and New York.
Tushar Mehta President, Marketing and Leasing, Amanora Town Centre, where the store has opened, said “We are proud to have an international brand in the city.
As the crowd here is becoming cosmopolitan the need to have such stores is increasing. The collection will be appreciated by all and it is affordable as well.” The collection in the city features a combination of party wear as well as causal wear. One can also buy the best of bags, shoes and other accessories to go with the dresses.
Supermodels such as Catherine McNeill, Cassie Davies, Skye Stracke, Samantha Harris, Juliana Georgeson, Abbey Lee Kershaw and Emma Ishta have been the faces for Forever New.