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IPL 9: Mumbai Indians continues relationship with consumer durables firm

Consumer durables company, Usha International will continue its association with defending IPL champions Mumbai Indians as an official partner for the third consecutive year.

Mumbai Indians Team
Mumbai Indians Team

The company has, this month, initiated a campaign across product categories and lined up special product launches to leverage the IPL season enthusiasm, said a media release today.

"This IPL season, Usha is all set to spread awareness on active living through a slew of campaigns spanning across TV, radio, BTL, digital and on-ground activations in metros and mini metros," said the release.

The brand is introducing a unique campaign #MIActive (Mumbai Indians Active) to bring awareness and reinforce active lifestyle, it added.

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