With an aim to create a platform for talent-scouting at the grassroot level across the country, Nita Ambani, the founder and chairperson of Football Sports Development Limited, yesterday launched ISL #grassroots football movement at the Dhirubhai Ambani International School.
Nita Ambani kicks a football as Salman Khan (right) looks on at BKC yesterday. Pic/Suresh KK
The ISL #grassroots programme aims to reach out to a million young footballers in the first few years and expose them to the best practices in global football.
This long-term initiative will be a joint effort of ISL, the eight ISL clubs, Reliance Foundation and three NGOs — Magic Bus in Mumbai, Delhi, Raigad and Bangalore; Slum Soccer in Nagpur, Thane and Navi Mumbai; and Yuwa in Jharkhand.
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