Given the theme of their film, Vidya Balan and Farhan Akhtar-starrer Shaadi Ke Side Effects was initially supposed to release on Valentine’s Day. It was to clash with Imtiaz Ali’s Highway, Akshay Kumar’s Its Entertainment and Ameesha Patel’s Desi Magic.
Turns out the multiple-clash is not happening anymore. Shaadi Ke Side Effects will now be fighting it out with the Kangna Ranaut-starring Queen which are both slated to release on February 28.
According to a trade insider, there have been some changes in plan. Says a source, “Shaadi Ke Side Effects was shifted to another date to avoid having a clash with other releases. After a discussion, we all thought that February 28 is a suitable date as it is going with the flavour of the month. It is tough to get the perfect release date for the film and if you end up releasing it with many films then all suffer. Although now it may release with Kangna Ranaut’s Queen, it is fine as the subject of both the films is quite different, so the audience will have a good choice.”
Kangna, on her part, confirms her film’s release date. “Yes, Queen is set to release on February 28. At least that is what I was informed last week. I am not sure about the other releases on the same date though.”
Shaadi Ke Side Effects producer Ekta Kapoor and Queen’s director Vikas Bahl remained unavailable for comment.