Poster of 'Jab Harry Met Sejal'
Bollywood superstar Shah Rukh Khan on Sunday shared the first mini trailer of 'When Harry Met Sejal', his upcoming film with Anushka Sharma.
The trailer, themed 'Character kharaab', sees SRK trying to explain to Anushka about what's wrong with him and describing how his . While SRK explains how he sees women, but Anushka laughs him off.
The scene shows Shah Rukh revealing to Anushka how his is a 'bad character'. The trailer also shows him drunk and being kicked out of a room by a woman. "Means main ladkiyon ko gandi nazar se dekhta hu, ma'am," SRK he tells Anushka.
Sharing the first mini trail, titled 'Character Kharaab' on Twitter, SRK wrote, "Sejal, maine toh pehle se hi bataya tha ki main thoda sa cheap hoon! Aur kal kuch aur batata hoon. @AnushkaSharma."
This is an innovative move of 'mini trailers' -- a series of 30-second-long clips from the movie -- have been decided on by Imtiaz Ali in the run-up to the film's release on August 4.
Ali, who came up with the idea of "mini trails", wants to showcase the idea of the film to the masses that will give them an insight into the world of lead characters Harry and Sejal, played by Shah Rukh and Anushka Sharma.
As part of the campaign, SRK unveiled the mini trailer at the India-Pakistan final of the Champions Trophy tournament.
Given the expected viewership of the match, the film's team found it befitting to unveil the mini trail during the match on Sunday.
"Team 'Jab Harry Met Sejal' is making most of this opportunity and will introduce one of the many 'mini trails' from the film to sports and cinema lovers during the cricket finals," read a statement issued on behalf of the makers.
Presented by Red Chillies Entertainment, "Jab Harry Met Sejal" traces the love story of a Punjabi man played by Shah Rukh and a Gujarati girl essayed by Anushka Sharma.