The Compass is the most awaited global launch this year from the American Off-Road automaker, Jeep
Jeep is prepping for the launch of the all new second-generation Compass in India in coming months. The Compass, Jeep's debutant made-in-India vehicle, is likely to arrive at FCA (Fiat Chrysler Automobiles) showrooms in the country around the third quarter of this year.
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It is undoubtedly one of the most anticipated global launches from Jeep in recent times, like the Renegade. It will be built in four countries – India, China, Brazil and Mexico – and will be sold almost everywhere from Brazil to Beijing. The Compass was spied in Pune recently, which is in the vicinity of FCA’s Ranjangaon manufacturing plant.
Perhaps, the automaker is about to wrap up testing of the Compass in the country as the launch is around the corner. The prices of the Compass in India are expected to be extremely competitive because, first off, it will be heavily localised and, second, courtesy the economies of scale (export+domestic production).
For the uninitiated, Jeep officially entered India with the launch of the Grand Cherokee and the Wrangler Unlimited SUVs in the country in August last year. Presently, FCA, which owns the brand, has a limited number of exclusive Jeep dealership in the country. But a mass-market product such as the Compass requires a much larger reach. So FCA will also retail the Compass from its recently opened and growing ‘Destination Stores’, which sell cars from all three brands – Fiat, Abarth and Jeep. The country’s first such retail outlet was opened in November last year in Mumbai.
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