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Jessica Simpson strikes maternity wear deal

The 31-year-old singer-actress gave birth to her daughter with fiance Eric Johnson on May 1 and her company Jessica Simpson Collection has collaborated with Destination Maternity to design and distribute garments branded with the blonde beauty's name, reported Contactmusic.


Jessica Simpson. Pic/Santa Banta

"I am pleased to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great. You want to wear clothes that are flattering to your baby bump; you want to show your bump off," she said.

After this new venture, Simpson will mark her 24th product classification. The reality TV star's empire boasts of handbags, sunglasses, dresses, footwear, outerwear,and sportswear , which will be worth USD 1 billion retail sales by the end of the year. 

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