Time for metals to step aside. Jewellery with pom poms and tassels are what you need to get your swag on this season. Nasrin Modak Siddiqi handpicks places you should be heading to if you haven't already
Krafted with happiness
Founded out of their sheer love for designing and a passion for handcrafted accessories and décor, Parul Taneja and Anushri Shringi launched pompoms and tassel jewelry back in 2015 when the idea was still fresh. Their products get a crazy amount of love, likes and shares on social media. Earrings and necklaces with colourful tassels turn into chunky statement pieces while still being light on the ears and the pocket. Their USP: The design suits the modern Indian woman. They can be styled with a kurti during the day and can also rock a dress for a night out. “Our products are proudly handmade by a group of women who are housewives by the day and karigars by the night,” informs Shringi.
Price: Rs 199 onwards.
Available on: KraftedWithHappiness.com
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Pipa+Bella
This fast-fashion jewellery brand is known to offer women with well-curated collections of fashion jewellery at affordable prices. “Tassels compliment the mix and match print trend very well and are the perfect accessory for a summer boho look. Long tassels also accentuate the jaw line. Pom Poms are always fun and fun should never go out of style,” says CEO and founder, Shuchi Pandya. Their USP: Their collection has crystal elements combined with tassels which makes them statement pieces. They come in unique colours and can be worn during the day or night. Some of the pom poms are on hoop earrings, a design that sets them apart from others.
Price: R899 onwards.
Available on: www.pipabella.com
Inaaya & Co.
This young, socially responsible fashion label was brought to life in May 2016 by designer Shivangi Lahoty. The brand takes inspirations from fairytales and all things dreamy and is a splash of pastels with a conscience to promote sustainable fashion. “With bohemian fashion regaining popularity of late, tassels and pom poms have also made a major comeback. They are popular because they create a statement when worn and are a favourite with youngsters,” says Lahoty.
Their USP: “Our accessories are handcrafted with a lot of attention to detail. All our pompom scarves and accessories are in fresh popsicle hues and playful colour combinations,” she adds.
Price: Rs 899 onwards.
Available on: www.instagram.com/inaayandco
Mansi Designs
Primarily working with handloom sarees, StudioMansi, they make the best use of the leftover fabrics from the cuttings of seams in blouses and sarees. “We upscale the waste fabric to create doris (strings) and enhance them by using trinkets,” explains the founder Mansi Chaturvedi. Their USP: “We have partnered with organisations working in the field of upliftment of the skilled but poor craftsmen” says Chaturvedi.
Price: Rs 200 onwards.
Available on: www.facebook.com/DesignsForTheRealYou
Urbankala
An art of gifting venture started by two sister-in-laws, Savita Iyer and Shwetha Narayanan in 2012, their product portfolio includes handpainted and wired jewellery and accessories personally crafted by the duo. “Tassel earrings have always been in trend, but the recent year has seen quite a few variations, so we decided to put our twist to it. The ones we make are a fusion of our wire work and beautiful silk thread or pure brass chains. Their USP: “Each earring base and tassle is conceptualised and executed by me. We also customise them based on customer requirements in terms of colours, designs, and beads.”
Price: Rs 350 onwards.
Available on: www.urbankala.com.
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