Actor-producer John Abraham today said he would like to watch his latest film "Rocky Handsome" in the 4D format, while stating that a movie outing in India was more about "family experience" than just a medium of entertainment.
The 43-year-old actor, who was here to launch the first 4DX theatre of North India at PVR Superplex, Logix City Centre, said the movie going experience in our country was far better than in the West.
"I have travelled the world and have had cinema experience of a lot of places. But, when it comes to India the experience is quite superior. It is special because you get pampered when you come to a hall.
"We are not just talking about a film experience here, it is more of a family experience when you go and watch a movie," he told reporters.
The 4DX theatre launched by the action star stimulates to all five senses through motion seats and special effects including wind, fog, lightning, bubbles, water, rain and scents in both 2D and 3D.
The actor said that he would love to watch his latest action packed thriller "Rocky Handsome" in this format.
Other Bollywood stars, who visited the theatre launch were "Ki & Ka" lead pair Kareena Kapoor Khan and Arjun Kapoor.
The duo, who inaugurated the Gold class section of the theatre, thanked the cinema chain for revolutionising film viewing experience in the country.
"PVR have been a pioneer in the way they have changed the movie watching experience. I never imagined having Sushi while watching movie in a cinema hall. They are as much part of evolution of Indian film industry as anyone else," Arjun said.
PVR Superplex will offer host of international formats including IMAX, 4DX, Atmos, Gold class and playhouse, which is specially designed for kids.
Also present at the occasion were Ajay Bijli, CMD, PVR Ltd, Sanjeev Kumar Bijli, Joint MD, PVR Ltd and Shakti Nath, CMD Logix Group.