At the age of 18, Keith Dais had a plan. He wanted to create a platform for people to practice b-boying in Mumbai. His interest led him to meet, through a social networking site, 24 year-old Parithosh Parmar. “Parithosh and I became friends online. I saw some of the pictures of him b-boying, and added him as a friend immediately.”
Dais, now 23, slowly started increasing his network of people by meeting them online and forming a b-boying group called Underdog Kombat Crew in 2007. The crew consists of 10 members who call themselves the b-boys. In 2010, after several b-boy performances by Dais and the group members at major college festivals, Andheri Sports Complex agreed to host the event.
This is also when they changed the name of the group from the Underdog Kombat Crew to The Culture. Dais recalls, “We were only teenagers then, and it was quite tough. People used to think we were stuntmen. Sponsors didn’t know what b-boying was all about, so the initial years were fraught with a lot of struggle. But when we found a venue for the event, things started to fall in place and we decided to change our group’s name to The Culture.”