Filmmaker Kabir Khan, musician Pritam and actor-comedian Vir Das are coming together, not for a film, but for a watch brand endorsement.
The makers were keen on three different genres of professionals with a wry sense of humour.
This three-in-one combo will surely keep up with the time.
Mumbai Roundup: 9 incidents that took place this week
Photos: Ajay Devgn, Parineeti, Tabu at 'Golmaal Again' trailer launch
Photos: Dipika Pallikal Karthik oozes oomph in bikinis and sarees
Photos: Kareena Kapoor Khan's grand birthday bash
Photos: 'Dangal' girls Sanya Malhotra, Fatima Sana Shaikh's dinner outing