A campaign by the name of 'Hot Seat Aapke Shehar' was unveiled by the iconic host of the show, megastar Amitabh Bachchan here Wednesday. It is part of the promotional strategy for the show's sixth season, which begins on channel Sony Sep 7. The activity is aimed to drive the brand experience of KBC.

Amitabh Bachchan

"It will touch millions of our viewers and give them an opportunity to engage with a show they love so much and experience the magic first hand," Danish Khan, senior vice president and marketing head, said in a press statement.

The promotional van will travel through Ahmedabad, Jaipur, Rohtak, Chandigarh, Lucknow, Varanasi, Patna, Howrah, Bhubaneswar, Raipur, Nagpur and Bhopal. In each city, the van activity will be on for two to three days, culminating in a small scale event where the selected lucky participants from the city will get a simulated experience of sitting on the 'Hot Seat' and answer the questions asked by Amitabh via a pre-recorded video. The lucky winners will win prizes.