As well as thousands of loyal fans, Kanye West had all his nearest and dearest close by as he unveiled his Yeezy Season 3 collection and new album on Thursday evening.
The rapper, never one to do things by halves, took over Madison Square Garden in New York for the big reveal. Going just as big, the Kardashian-Jenner family, including Caitlyn, went all out in show-stopping white outfits for the occasion. Mum-of-two Kim, who was sat next to Anna Wintour during the show, also decided to swap her brunette braids for a striking sleek, long wig.
"I made that b**ch famous "Read more: Kanye joined by Kardashians and Lamar Odom as he unveils Yeezy Season 3 line and new album. The family were seen dancing and singing along excitedly to the tracks, fulfilling Kanye's request at the beginning of the show.
He had said: "Feel free to dance and cheer! "The rapper also later thanked everyone including his wife and sisters and "music family" and the people of New York for supporting him. "I wanna appreciate my wife and her family for supporting me when I go crazy on the fashion world and do all that s**t, you know," he told the crowd.
The event marked the first public appearance of Khloe's estranged husband Lamar Odom since his near-fatal collapse last October. The basketball player walked into the arena to cheers and was personally shown to his seat by the 38-year-old rapper.
Also in attendance for the show were Jaden Smith, Jay Z, Anna Wintour, 50 Cent, Lil Kim, Jennifer Hudson and Karlie Kloss. Merchandise on sale at the event included T-shirts in tribute to Kim's late father Robert Kardashian and Kanye's late mother Donda West.Kanye West's Yeezy Show.