Experts have claimed that the pairing of Kim Kardashian and Kanye West could be dubbed as one of America's most hated celebrity couples.
The pair was all over each other at an after-party following a Jay-Z concert on Tuesday night. Celebrity number crunching experts said that this pairing could possibly result in the most toxic celebrity couple of all time.
"We are starting out with two individuals with the deck stacked against them, and when you put the two of them together, they will be a turn off to the majority of the audience," Fox News quoted Steven Levitt, the President of Marketing Evaluations as saying.
Levitt's company measures Q scores, a measure that quantifies the likeability of a particular personality. They poll a cross section of the American public on how warmly or coldly they feel about a particular celeb. Using the scores, Levitt can objectively show that a Kanye-Kim Kardashian union would be unfavourable to the extreme.
Levitt tells us that Kanye West has a positive Q score of 15, while the average for personalities in the rap and hip-hop community among West's peers is an 18.
The terrible part is his negative Q, which is a 58, where the average negative score for the rap community is a 40. "While his positive rating isn't dreadful his negative is way beyond the average for the category," Levitt said.
The last time Levitt's company ran the numbers on Kim Kardashian was in August, before her disasterous 72 day marriage to Kris Humphries further soured the public against her.
"My guess is the numbers would not improve if we ran them now." "But even in August, Kim's likability was low, generally and amongst her reality starring cohorts," he said.
The reality star's's positive Q score is a 12 and her negative is a whopping 53. The average in the reality television category is a positive score of 18 and a negative of 32.
"When you look at Kim and Kanye together you see that the audience does not favor either of them. "For the most part they turn off the general audience," he added. Even the tabloid magazines, who typically love celebrity couplings, say they don't want to see a West-Kardashian union.