Kitchen comfort: Served up haute
Franke Faber India Limited, a kitchen appliance company, inaugurated its first exclusive showroom “Franke Studio” in the city on April 17. As part of extension of its sink and taps division, Franke has housed luxury appliances collection at this studio.
Speaking on the occasion, Ravi Gupta, managing director–South Asia, said, “Current trend is towards upgrading to international interiors in kitchens. Franke will offer superior features, advance technology and award winning designs makes Franke luxury collection as the choice for our target customers.”
Currently, Franke offers kitchen sinks, taps and bio waste disposers. With the opening of the studio, the brand has also launched Franke luxury collection. The catalogue includes products like hoods, hobs, built ins – oven, microwave, deep fryers, BBQ’s, dishwashers, refrigerators, coffee machines and wine coolers.
With this launch of the luxury collection and opening of the state-of-the-art studio, the Swiss brand marks its entry in the Indian market. This will act as a step forward to enable clientele to incorporate classy and sophisticated applicances in their hearth.
Ravi Gupta, managing director - South Asia, Franke
Nitesh Mathur, senior general manager, said: “We are targeting the high-end market with modular kitchen studios. Our pre-launch meetings with interior designers, builders and kitchen studios have indicated excellent response. Our intent is to target top 10 metros in the first year itself.”
Anil Bhamre, head, Marketing, said, “Franke luxury collection integrates new concepts — Crystal White, Crystal Black, Neptune and Centinox. These are co-ordinated offerings which the user or architect can choose to evolve into an upscale urban kitchen design. We shall endeavour promotions with the help of aggressive marketing strategies.”