Lady Gaga to launch water brand

Oct 19, 2012, 08:57 IST | IANS

Popstar Lady Gaga is reportedly planning to expand her business empire by launching a drinking water brand.

Gaga is said to be putting final touches on a new bottled water venture. However, the details of it are kept under wraps, reports nydaily.com.

Lady Gaga
Lady Gaga. Pic/Santa Banta

"Everyone at Gaga HQ is keeping very tight-lipped. There are plans being prepared for marketing strategies. We know that the water drink is due out in the near future. No one has seen prototypes of the bottle," said a source.

"Gaga water is something that has been in the pipeline for a few months, and now things are gearing up to an announcement and high-profile launch," the source added.

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