Los Angeles: Lady Gaga's 'Born This Way Foundation' has signed a three-year contract with Mattel's MonsterHigh, to work towards inspiring empowerment and acceptance among young people.
Lady Gaga. Pic/Santa Banta
The companies will work together to use events, content, product and social media to support the well-being of young people, said The Hollywood Reporter.
"Supporting the empowerment and well-being of our young people will take individuals and organisations of all kinds working together. That's why Born This Way Foundation is excited to partner with Monster High," said Cynthia Germanotta, president of the foundation.
Born This Way Foundation, founded by the 29-year-old music star and her mother, Germanotta, in 2012, is dedicated to promoting mental, emotional and physical well-being for youth.
Monster High is a line of dolls based on the sons and daughters of famous monsters. The USD 1 billion franchise includes merchandise, a web series, video games, TV specials and an upcoming movie at Universal.