After a failed attempt to sell Kingfisher House, the erstwhile headquarters of Vijay Mallya’s defunct carrier, lenders will auction the trademarks of the airline, including the ‘Kingfisher’ logo and once-famous ‘Fly the Good Times’ tagline on April 30.

Also Read: Kingfisher's signature trademark to be e-auctioned for Rs 367 crore

The reserve price for the trademarks, which also include Flying Models, Fly the Good Times, Funliner, Fly Kingfisher, Flying Bird device, has been kept at Rs 366 crore.

The airlines had pledged the trademarks as collateral with banks at the time of taking loans from them.

In its annual report for 2012-13, KFA said at its peak, it was the largest airline in India, with a five-star rating from Skytrax.

The airline’s brand had been registered separately from the Kingfisher beer trademark.