3 online portals to buy jewellery from the comfort of your home

They're uber chic, trendy and make you feel like a million. We've hand-picked three online jewellery stores to make you sparkle

Jewellery

Buying jewellery tends to be associated with bargaining, endless displays and an overload of designs; necessary evils when it comes to jewellery shopping. Or is it? Times are changing and we've entered an age of technology where you can order home practically anything, jewellery being no exception! Here are our picks of chic online boutiques where buying jewellery doesn't have to feel like a chore and can be done from the comfort of your home.

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For the modern girl
Guided by international fashion trends, Melorra is for the modern woman who enjoys contemporary designs. Their jewellery fits into your world and not the other way around. There is a huge issue when it comes to jewellery in India where fine jewellery usually means ethnic designs that don't work with what real women wear every day.

Melorra has solved this problem by creating pieces that suit every look — whether you are at the office, at a party or out with your family.  The designs are elegant and contemporary and will appeal to the urban Indian woman who wants to look her best at all times. Starting at R3,000 you can invest in fine jewelry that promises to last you a lifetime. Shop via the app or their website where a magazine style Stylefeed features images of top models wearing the latest fashion trends and jewellery inspired by those trends.
LOG ON TO: www.melorra.com/home

For instant gratification
Established in 2011, BlueStone.com is one of India's popular jewellery destinations. The company showcases almost 5,000 designs to choose from which have been developed by their in-house design team. They also offer a 30-day money back guarantee so if you're unhappy with your product, you can simply return it and pick something better suited to you. They also offer a home trial service for when you're in two minds about a product. The site boasts of delivery to over 20,000 pin codes across the country along with international shipping. The website also provides next day shipping which makes it perfect for all jewellery emergencies!
LOG ON TO: www.bluestone.com

For the inner jewellery designer
Velvet Case is a one-stop shop for all things jewellery. The website has a network of over 200 brands to select from. The website does not specialise in any particular kind of jewellery and stocks everything from fashion jewellery to bridal gems.

Since its inception in 2012, the brand now showcases designs of over 150 designers and even has technology that can enable customers to customise designs as per their needs and budget. Imagine, you can become your own jewellery designer! The site offers an easy step-by-step process where you submit a sketch of your design; the then connect you with one of their experts who creates a 3-D render of the design. You will receive a wax replica to try on at home and once you're happy with the design, voila! It's all yours. The brand also provides home trials, international shipping and lifetime exchanges. 
LOG ON TO www.velvetcase.com

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