Chennai: After impressing critics and audiences alike in R. Balakrishnan's "Shamitabh", actor Dhanush has gone fully local, going by the trailer of his next Tamil outing "Maari", also starring Kajal Agarwal, which is slated for theatrical release on July 17.

Watch the trailer of 'Maari'

In the film, Dhanush is said to be playing a local hooligan, who goes with the catchphrase "Will finish you off".

The action-packed trailer features the "Raanjhanaa" star in a dhoti-clad, cigarette-smoking and twirled-moustache avatar.

Also read: Salman Khan, Dhanush, Mahesh Babu set for box office battle

Directed by Balaji Mohan, the film has music by Anirudh Ravichander.

"Maari" is jointly produced by R. Sarath Kumar, Radikaa Sarath Kumar and Listin Stephen.