"Gulaab Gang" directed by newcomer Soumik Sen, is based on Gulabi Gang, a group of Indian women vigilantes and activists dressed in pink saris, fighting against the social injustice and operating in the Bundelkhand region of central India.
The film's producer Anubhav Sinha alongwith the two leading ladies announced the campaign titled Believe, which is an endeavour by Benaras Mediaworks in association with "Gulaab Gang". "It goes without saying that the environment and times we live in are sad and hostile. Especially for us women.
And yet there are these stories of rising above the odds which the nation must know of. As a creative artist my job has been to inspire audiences with art and films I'm part of. I look forward to saluting the unknown heroines of the country," Madhuri said.
The campaign will bring forth stories of valour from across the country and talk about unheard stories and unsung heroines. "It is always inspiring and uplifting to know a real story of real women who have overcome hardships, extreme hardships and come out as winners," Juhi said.