The range is aimed at women aged 27 to 50 and will eventually expand to include fragrances, clothes, accessories and lingerie, reports contactmusic.com
"Her fingers are really on this brand. The first thing I did was remind her of all the shoes she wore over the years, and we took the styles that we can't live without.
"You can always depend on her to bring her style and provocateur quality, but she also has a very feminine perspective," told Madonna's long-time stylist, Arianne Phillips to WWD.com.
The designs will be out in the shops this autumn.