The Brazilian model has been roped in as the face of Macy’s latest clothing line and will front a new campaign for the department store’s private label, I.N.C.

¬†“Camila has a beautiful, multi-ethnic appearance that will appeal to a diverse customer base. She’s on the red carpet, but she’s also a mother. It’s an incredible package that will deliver star power to our star brand at MACy’s.”

Matthew McConaughey with wife Camilla Alves. Pic/AFP