63 percent of men have changed their female preference since the Games.
According to the poll by deodorant Lynx, men said they prefer the firm stomachs and defined muscles boasted by gold medallists such as cyclist Victoria Pendleton, 31 to curvy girls or skinny waifs.
“The nation is obsessed with sport more than ever before,” the Daily Star quoted manager Kavi Tolani as saying.
SRK-Gauri anniversary: B-Town stars and their non-filmi better halves
Birthday special: Popular mothers and daughters in Bollywood
Spotted: 'Kaabil' star Hrithik Roshan with dad Rakesh Roshan
'Rock On 2' trailer launch: Farhan, Shraddha enthrall audience with live gig
Photos: Deepika Padukone, Sushmita Sen with daughters at Mumbai airport