This year, the Jayaparvati fast for the well-being of one's family started July 1 and will end Friday.
According to belief, on the fifth day of the fast, women stay awake all night and break the fast the next morning.
For their entertainment, Shetty has decided to schedule two shows of 'Bol Bachchan' -- 12 a.m. to 3 a.m. and 3 a.m. to 6 a.m. -- much before the release of the movie anywhere else in India.
"This is the first time that a movie is releasing early, specially for this occasion and it is an innovative way to celebrate it with a laugh riot 'Bol Bachchan'," said a source from the production.
Loosely based on 1979 film 'Golmaal', 'Bol Bachchan' features Abhishek Bachchan, Ajay Devgn, Asin Thottumkal and Prachi Desai.