The Wadala-Chembur monorail stretch of Mumbai Metropolitan Region Development Authority (MMRDA) which has been facing a loss of over Rs 1.5 crore every month due to the lack of response from passengers will now be able to recover some of its losses since the planning authority is planning to sell the advertising space on monorail stations and piers.
Various corporates, institutions and product manufacturers will now be able to reach their target audiences as the MMRDA has decided to make more avenues – Mono Rail piers and station area – available for advertisements.
The MMRDA has invited separate proposals from agencies for securing, maintaining and leasing of bulk commercial advertisement rights to display advertisements on Mono Rail piers and for securing advertisements at all the seven stations on the 8.80-km long Chembur-Wadala Mono corridor – making available in all 355 piers and more than 50,000 sq.ft. for advertisers.
“While the 355 piers will generate an advertising space of approximately 26,340 sq feet; the seven Monorail stations and 40 piers under them will have 25,700 sq feet space available for advertising. This includes piers, platform space, concourse area, railings, staircases and other exterior surfaces of stations will also be made available for advertisements by way of digital display, glow-signs, vinyl wrapping etc.”, said Dilip Kawathkar, Joint Project Director (PR), MMRDA.
“The appointed agency is expected to fix, maintain secure advertisements for the station areas and maintain Mono Rail piers by removing all unwanted posters, stickers, drawings, graffiti etc. and also lease advertisement rights of these piers for commercial advertisements”, said Dilip Kawathkar, Joint Project Director (PR), MMRDA.