In a bid to strengthen its position in the lucrative Indian smartphone market, Motorola has launched its Moto X Play, which will be sold exclusively by Flipkart
New Delhi: Buoyed by strong sales of Moto G and Moto E smartphones, handset maker Motorola has sold 2.6 million units in India over the last seven months.
The US-based company, which re-entered the Indian market in February last year, has also launched a new smartphone -- Moto X Play in the Indian market for Rs 18,499.
"We have received a fabulous response from the Indian market. It continues to be an important market for us. We have till date sold 5.6 million units, of which 2.6 million came in the February-August period. A bulk of the sales were Moto G and Moto E," Motorola India General Manager Amit Boni told PTI.
He, however, declined to comment on contribution from the various devices.
Since the re-entry, Motorola has introduced the Moto E (two generations), Moto G (three generations), Moto X and the Moto 360 smartwatch in India exclusively through e-commerce firm Flipkart.
Carl Steen (L), Director of Product Management at Motorola Mobility with Amit Boni, General Manager of India Operations pose during the launch of its new mid-range smartphone, Moto X Play, in New Delhi on Monday. Pic/PTI
Motorola had stopped sales of its products in India after being acquired by Google in 2012, but came back after its acquisition by Lenovo with the launch of the Moto G in February last year.
Talking about Moto X Play, Boni said the device offers customers the best-in-class cameras, all-day battery, water-repellent design, meaningful software experiences and personalisation options.
The 4G-enabled Moto X Play will be available at Rs 18,499 for 16GB version and Rs 19,999 for 32GB. It has 5.5-inch display, 2GB RAM, 1.7 GHz octa core Snapdragon processor, 21MP rear and 5MP front camera and 3,630 mAh battery.
According to research firm IDC, 26.5 million smartphones were shipped to India in the second quarter of 2015, up 44 per cent from 18.4 million units for the same period last year.
Lenovo group (Lenovo and Motorola) had 6 per cent share of the Indian smartphone market in the period.
MOTO X PLAY SPECIFICATIONS:
Moto X Play runs on Android 5.1.1 Lollipop. The device features a 5.5-inch display with 1080p resolution and is protected by Corning Gorilla Glass 3.
The smartphone packs a 3650mAh battery unit that Motorola asserts will last for 48 hours. The smartphone has a rear camera of 21MP and can record 4k videos also. It also has a front camera of 5MP for selfies.
The smartphone has an octa-core Snapdragon 615 SoC with 2GB RAM. The device also comes with expandable storage which is a first for Moto X series. It has 4G LTE, Wi-Fi 802.11 and Bluetooth 4.0.