We bring you the complete list of winners of the 2012 MTV Video Music Awards held at the Staples Center in Los Angeles
Video of the Year
Winner: Rihanna, 'We Found Love'
Rihanna at the MTV VIdeo Music Awards. Pic/ AFP
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Most Share-Worthy Video
Winner: One Direction, 'What Makes You Beautiful'
Best Hip-Hop Video
Winner:u00a0Drake feat. Lil Wayne, 'HYFR'
Best New Artist
Winner:u00a0One Direction, 'What Makes You Beautiful'
Best Male Video
Winner:u00a0Chris Brown, 'Turn Up the Music'
Best Female Video
Winner:u00a0Nicki Minaj, 'Starships'
Best Rock Video
Winner:u00a0Coldplay, 'Paradise'
Best Electronic Dance Music Video
Winner:u00a0Calvin Harris, 'Feel So Close'
Best Pop Video
Winner:u00a0One Direction, 'What Makes You Beautiful'
Best Video With a Message
Winner:u00a0Demi Lovato, 'Skyscraper'
Best Choreography
Winner: Chris Brown, 'Turn Up the Music'
Best Art Direction
Winner: Katy Perry, 'Wide Awake'
Best Editing
Winner: Beyoncé, 'Countdown'
Best Cinematography
Winner: M.I.A., 'Bad Girls'
Best Direction
Winner: M.I.A., 'Bad Girls'
Best Visual Effects
Winner: Skrillex, 'First of the Year (Equinox)'
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