The first time that city-based entrepreneur Mulchand Dedhia heard of a secret getaway was in 2011, during a trip to Thailand. "It was a 10-day trip, of which an overnight stay was at a secret destination. We were only given instructions to carry swimwear, sunscreen, drinking water and food supplies," he recalls. The secret location happened to be Maya Bay, a beach near Hua Hin, outside Bangkok, where the Leonardo DiCaprio-starrer The Beach (2000) was filmed.

Green meadows, near Nalasopara, off the Western Express Highway, are the location for a secret picnic experience
Green meadows, near Nalasopara, off the Western Express Highway, are the location for a secret picnic experience

"There was so much excitement because we wanted to experience a slice of the movie," says Dedhia, founder of Photo Konnect, a platform for photographers, that tried a similar experiment in 2014 with a secret photography workshop in Panchgani. He informs, "I invited seven friends and a model. I didn’t reveal the location or the itinerary; participants were asked to carry two sets of clothes and photo-gear. They made great memories, which is what travellers return with. However, it was ahead of its time because Indian travellers are used to having trip details beforehand. The adventurous Indian is a five-year-old concept."

Moonstone Hammock's camping site in Pen
Moonstone Hammock’s camping site in Pen

Twenty-six-year-old Rohit Dube, one of the five founders of Moonstone Hammock, a city-based travel group, that’s organising The Dirty Little Secret, a trip to a campsite in Pen featuring secret activities this weekend, agrees, "In recent years, we’ve seen a rise in city travellers, who are looking something unique, so, secret experiences have a great potential to attract them. Case in point: This is our first secret camp, with maximum capacity of 40, and it’s almost sold out."

Moonstone Hammock's camping site in Pen
Moonstone Hammock’s camping site in Pen

Why it works
The term ‘secret’ adds suspense and stokes the imagination and curiosity. This is enough to get initial traction, feels Sanchit Gupta, founder of DrinksOnMe, an app-based nightlife platform that curates bar crawls, gigs and parties in Mumbai and Delhi. "We had organised a secret rooftop party in May. It went viral on Facebook, and over 350 guests attended it. Keeping an event secret helps create a sense of exclusivity and intrigue," says the 28-year-old entrepreneur. This weekend, the company will host its first secret road trip, where the destination will be disclosed only a day prior. "We were apprehensive about the idea but our early bird tickets were sold out immediately. Apart from young adults and working professionals, we’ve got enquiries from the 35-plus age group too," he adds.

Another popular pick is a secret picnic experience by Bluebulb. Here, guests drive down to a spot on the Western Express highway, from where they are taken to another spot that leads into a 20-minute forest trail, which opens into meadows. "When they see the spot, it blows their mind away," affirms founder Regan Rodricks, who has received 90-odd bookings since he began offering the experience, two years ago. "The spot offers privacy as it’s only you with your partner, friends or family."
What’s the risk?

Travelling on a secret adventure comes with apprehensions. "You might not like other people in the group. There’s no idea of what’s going to happen and importantly, Indian parents are concerned about their kids (especially girls)," observes Dedhia. Thrills apart, safety is a concern. Hence, familiarity with the organisers is key to participation. For instance, 23-year-old Natasha Pereira, a city-based media professional, plans to sign up with Moonstone Hammock’s secret camping trip because she has attended their previous rafting camp. "That experience was good. So, I don’t mind signing up again, even if I don’t know what’s in store," she admits. Similarly, organisers have also ensured that activities meet safety requirements. "These are ground activities requiring team work, brainstorming and stamina. However, they have been personally tested, and aren’t dangerous or threatening," reveals Dube.

While signing up for a secret international trip might seem far-fetched, a secret adventure closer home might be a good start.