"I am proud to represent Ground Zero. My love for music and the brand's vision together will be a mutually rewarding collaboration," Hrithik said in a statement.
Sahil International, the exclusive and authorised importer and distributor of all Ground Zero products in the country, signed up Hrithik as the brand ambassador.
“He truly reflects the classy, hi-end charismatic persona of the brand. He is a true embodiment of the brand’s philosophy and we are thrilled to have him on board," said Sahil Sani, managing director, Sahil International.
A 360-degree marketing campaign has been planned with Hrithik to expand Ground Zero’s consumer base in India.