Search engine giant Google at the Mobile World Congress in Barcelona confirmed that it is about to get integrated mobile payments capabilities to counter the rivals Samsung Electronics and Apple Inc.
The confirmation comes just a day after Samsung gave its first official demonstration of Samsung Pay, its own take on mobile payments which is built into its latest flagship handset, the Galaxy S6 and which will be going live in the US and in Korea in August.
Google has been attempting to get consumers to ditch their cards and use a smartphone to pay for goods in physical stores since the start of the decade with its Google Wallet app.
However, what makes Android Pay different is that it will be a feature that any app developer will be able to integrate into their titles for automatic wireless payment support.
During the announcement at the world's largest mobile and telecommunications event, Google refused to be drawn on specific details of Android Pay but did confirm that it would offer many of the features of Apple's system, Apple Pay, which has been grabbing headlines since it was launched in the US in October last year.