Navi Mumbai: Man finds flies in bread, Wibs owner gobbles evidence!

When a Vashi resident found dead flies in a packet of bread and called the customer care, little did he imagine that the Irani brothers, who own Wibs, would land up at his house and one of them would eat the bread, the flies and even the packet they came in!

When this Vashi resident found dead flies in a packet of bread and complained to the company, he never imagined that the proprietors would turn up at his doorstep and gulp down the evidence bread, flies, packet and all.

Also read: Woman finds insect in multivitamin pills

Bhanushali found these dead flies in a packet of Wibs bread and complained on the company’s customer care number. Pic/Nimesh Dave
Bhanushali found these dead flies in a packet of Wibs bread and complained on the company’s customer care number. Pic/Nimesh Dave

But this is exactly what happened, alleged Ajay Bhanushali (42), who had bought three packets of Wibs bread from a local store on Sunday. His family was halfway through one of the packets, when they discovered four to five dead houseflies nestled under the remaining slices.

He first informed the local shopkeeper and then called the customer care number of the company, Wibs, to complain about the flies. According to Bhanushali, a company supervisor visited the very next day, but did not provide a satisfactory explanation.

Ajay Bhanushali and his family had finished half the packet when they discovered four to five dead houseflies lying under the remaining slices. Shocked, Bhanushali called the company to complain
Ajay Bhanushali and his family had finished half the packet when they discovered four to five dead houseflies lying under the remaining slices. Shocked, Bhanushali called the company to complain

So when Bhanushali asked whether he could visit the bakery to check the hygiene precautions taken there, the supervisor told him to speak to the owners instead. On the third day (Tuesday), two of the owners of Wibs Hoshang Irani and his brother allegedly turned up at his house in Sector 30.

On the third day, he allegedly received a visit from two of the company’s proprietors Hoshang Irani and his brother and he told them about the flies
On the third day, he allegedly received a visit from two of the company’s proprietors Hoshang Irani and his brother and he told them about the flies

“One of the owners happened to be Hoshang Irani, with whom I had spoken over the phone as well. The Irani brothers visited my home, but when I showed them the bread packet with the dead flies, one of them ate the bread slices along with the flies and even the packet,” said Bhanushali, further alleging that they had even threatened him.

Also read: Dead insects in Dettol bottle, company to pay Rs 10,000

According to Bhanushali, one of the Irani brothers simply rolled up the packet with the bread and flies in it, and gobbled up all of it. He alleged that they even threatened him
According to Bhanushali, one of the Irani brothers simply rolled up the packet with the bread and flies in it, and gobbled up all of it. He alleged that they even threatened him

The same day, he went to the APMC police station and registered a non-cognisable complaint against the owners of Irani Food and Investment Company Private Ltd under Section 506 (criminal intimidation) of the IPC.

Bhanushali then registered a non-cognisable complaint at the APMC police station with criminal intimidation charges against the company owners.  Illustrations/Uday Mohite
Bhanushali then registered a non-cognisable complaint at the APMC police station with criminal intimidation charges against the company owners.  Illustrations/Uday Mohite

The complaint reads, “The owners of the company visited the complainant’s house and without listening to him, ate the bread slices of the packet in which the dead flies were found.” The entire episode has left Bhanushali confused.

“I never demanded any compensation from the company; I just asked them to let me visit the premises where the bread is manufactured so I could see for myself whether hygiene was being maintained or not.

But I never imagined that the owner would come and eat the bread, along with the dead flies and the packet just to destroy the evidence! I had expected better of them,” he told mid-day.

The other side
Wibs proprietor Hoshang Irani, denied any information about the incident and refused to comment. “I don’t know what you are talking about. Do not disturb me,” Irani told this paper.

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5 Comments

  • kranti01-Aug-2015

    HA HA...IGNORANCE IS BLISS.......HIGH HANDED BUSINESSMEN DO THREATEN CUSTOMERS..."QUALITY IS GONE TO THE BINS" PROFIT IS THE ONLY MOTTO

  • Blott25-Aug-2015

    Never believe or rant over such news before checking, I know we have the genes of Slaves of british, but we need to be practical and think broadly. We should change now.According to the photographs, the flies are not merged into the dough. They are settled at the bottom of the package. So, the scene somewhat presumes like this - There must be a hole in the packing of the bread(somehow it got poked in transport). The flies sneaked in and and died.The owners gobble episode must be another thing.

  • prince01-Aug-2015

    If that is the attitude, stop using wibs, let the sale come down and they will realise, when they say dont disturb me

  • uri manor01-Aug-2015

    Their sales will never go down.Every hawker, restaurant

  • welt02-Aug-2015

    Yuccckkkkkkkkkkkkkk! Hoshar Irani- not Hoshang Irani.Do I hear Mumbai saying- "No more Wibs bread, dikra"?

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