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New fashion store launched at Santacruz, Mumbai

Mumbai has yet another reason to celebrate its multi-dimensional fashion quotient as Jhelum an all new store-in-store concept opened with much fanfare at Santacruz. The brainchild of entrepreneur and designer Jhelum Gopal Dalvi and her mother Aarti Rele, Jhelum offers a unique experience in luxury, festive and bridal fashion.

The evening of October 14 saw The mother daughter duo with Kaykasshan Patel hosted a dazzling preview to celebrate the opening of the store in the presence of designers like JJ Valaya, Manav Gangwani, Suneet Verma, Rina Dhaka and Varun Bahl. Specially dressed in looks from Jhelum were Divya Kumar Khosla (in Anamika Khanna), Krishika Lulla (in Varun Bahl), Isha Koppikar (in Varun Bahl), Warda Nadiadwala and Arti Surendranath(in Rohit Bal), Shriya Saran, Evelyn Sharma and Narmada Ahuja (in JJ Valaya). Also seen at this glamorous bash were guests like Pinky Reddy, Ramona Narang, Rouble Nagi, Baba Siddiqui, Poonam Soni, Seema Khan, Maheep Kapoor and Prateik Babbar.

Resham Hemdev, Kaykasshan Patel, Wardha Nadiadwala, Rashmi Nigam
Resham Hemdev, Kaykasshan Patel, Wardha Nadiadwala, Rashmi Nigam 

J J Valaya, Varun Bahl, Rina Dhaka and Suneet Verma
J J Valaya, Varun Bahl, Rina Dhaka and Suneet Verma 

Ramona Narang and Rouble Nagi
Ramona Narang and Rouble Nagi 


Aarti Rele and Jhelum Gopal Dalvi 


Manav Gangwani 

Isha Koppikar
Isha Koppikar

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