The "Brown Sugar" hitmakers unveiled the sleek new take on their classic tongue-and-lips design to mark their half-century in rock 'n' roll. The launch of the logo was strategically planned ahead of a string of celebratory gigs later this year.

The Rolling Stones

Fairey, best known for designing US President Barack Obama's Hope posters, has added a circular red and white banner reading "The Rolling Stones - Fifty Years", and incorporated the number 50 into the band's name.

The tongue, created by art student John Pasche, first appeared on the Stones' "Sticky Fingers" album sleeve in 1971.