Nirav Modi's star-studded entry into the States

After successfully launching stores in Mumbai (2015) and New Delhi (2014), Nirav Modi celebrated the opening of its boutique on Madison Avenue, New York, in the presence of Hollywood and Bollywood celebrities as well as the crème de la crème of the fashion industry.

From left: Coco Rocha, Nimrat Kaur, Nirav Modi, Naomi Watts and Lisa Haydon
From left: Coco Rocha, Nimrat Kaur, Nirav Modi, Naomi Watts and Lisa Haydon

This is the fourth boutique for the brand, and a first in the US. Academy Award- and Golden Globe-nominated actress Naomi Watts, supermodel Coco Rocha, award winning Indian actress Nimrat Kaur and Indian-Australian model turned actress Lisa Haydon attended the official opening party and red carpet at the Nirav Modi boutique.

Later in the evening, they joined the brand's founder Nirav Modi and other socialites, celebrities and style influencers at a private dinner on the rooftop of the iconic Rockefeller Center, where celebrity DJ power couple Hannah Bronfman and Brendan Fallis entertained guests with a set list bringing the evening alive. Among other guests, Donald Trump Jr, Vanessa Trump, Rajen and Anjali Mariwala and Aparna Chudasama turned up to congratulate Modi.

NIRAV MODI Boutique, 727, Madison Avenue, New York City
NIRAV MODI Boutique, 727, Madison Avenue, New York City

“Establishing a presence in the United States is a key milestone of our growth strategy as a leading international luxury brand,” said Modi, founder of the eponymous brand. “The sophisticated American woman will recognise, as soon as she enters the boutique, that each jewel and the entire experience is designed to pay tribute to her beauty, and to make her look and feel ‘everyday spectacular’.”

Leading up to the New York launch, Nirav Modi displayed the renowned Maharani diamond necklace and earrings set, valued at $1.65 million, at the window, which have a peek into the kind of luxury items now available at the boutique. One can see a full selection of exquisite Nirav Modi designs, including the Jasmine necklace from the Fluire collection (over 65 carats of briolettes and jasmine cut diamonds mounted in 18k white gold), the signature Nirav Modi Embrace bangles and rings with their unique expandable feature (available in 18K white, yellow or rose gold) and the MughalTM collection.

The store’s luminous space has an elegant and polished environment through which visitors are instantly transported to a world of marvels.

Nirav Modi prides itself on creating jewellry that brings together the finest stones, set in a signature style that employs the most minimal amount of metal, allowing the gems to radiate from every possible angle and giving each jewel an eternal shine. Lauded at international auctions, Nirav Modi is the first Indian jeweller to have been on the cover of both Sotheby’s and Christie’s catalogues.

The New York Nirav Modi boutique joins existing locations in New Delhi (Defence Colony), Mumbai (Kala Ghoda) and Hong Kong (Elements Mall).

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