Now, buy shoes that change everyday
If your luggage is always choc-a-bloc with shoes, or you love to mix and match your shoes with your attire, you might want to opt for Solester.
Shoes with a single sole and many uppers by Solester
The footwear brand that launched in May this year produces transformable shoes which allow you to change multiple uppers on a single sole. At the moment, the technology is pending a patent. The uppers are made from quality leather and are attached to the sole.
Once you invest in a pair, you can keep buying only the uppers. It offers women more options to wear in terms of footwear without spending much and also saves on storage space. It is the brainchild of Vivek Sethi and Nitin Setia.
While Sethi has worked in the IT industry for a decade and co-founded two other start-ups, Setia boasts of an MBA from Leeds Business School, UK, and has run and managed start-ups.
Speaking about the venture, Sethi says, “Solester was founded after a casual discussion between us on our wives’ love for shoes and their intent to buy every pair on display to match their dresses. We realised that a majority of footwear had similar soles of one type but varying uppers. That was our Eureka moment.”
The duo then discussed the idea with an overseas friend involved in footwear manufacturing and he agreed to help them. What followed was trial and error by a team of footwear designers and engineers over a period of two years before they came up with the final design. “We use the same material as used in regular footwear. We ship accessories from overseas and assemble in India,” explains Sethi.
Log on to: www.solester.com
Ccost: Rs 1,999 to Rs 3,199 for a pair of shoes; Rs 899 to Rs 1,299 for uppers