ICouch is said to be India's first ever social networking television application and will allow people to have real time conversation and interaction while they enjoy their favourite shows on TV.
The application works in an interesting manner. Whenever a question is asked on TV by quizmaster of the show - Amitabh Bachchan in this case - it will appear on your mobile screen within two-three seconds and people who have logged into the application can then send in the answers, said a statement.
The application comes with monetary benefits as well.
If the person on the television screen gets an opportunity to win Rs.1 crore, the person playing on ICouch can also win a prize money of Rs.100,000.
Users can also give their feedback.
The KBC game show is currently in its seventh season.