A nude model had his testicles examined by doctors to check for testicular cancer, on live television
The ITV1 show, This Morning, covered intimate shots of model's genitals being examined by Dr Chris Steele before giving male viewers advice on checking for themselves, the Daily Mail reported.
The footage receive quite a lot of positive response from the viewers and many even congratulated the show for tackling such a serious health issue head on.
"Not usually something I watch but good to see @itvthismorning featuring #movember and demystifying testicular cancer," one of the viewers tweeted.
"well done to @itvthismorning for highlighting testicular cancer - get checking those lil' wrinkly bits boys it could save your life!" another viewer tweeted.
The testicular cancer test footage was shown to mark the start of ''Movember'', where men around the country grow moustaches to raise awareness for men's health, in particular male-related cancers.
However, not all reactions about the daring segment were positive, as some viewers were left shocked and baffled by the intimate examination.
"I know it's for a good reason but watching a mans testicles on this morning was strange #movember," one of the viewer tweeted.
"No This Morning, I do not want to see testicles on my TV screen at lunch time," another viewer tweeted.
"Was just talking to my mum and looked up to see full screen testicles on This Morning...bit frightening," tweeted another viewer.